Web Marketing // SEO + Email Marketing

An advertising medium worth getting excited about!

Web marketing is an exciting new advertising medium that is bringing the world to everyone’s fingertips. In simple terms, potential customers choose businesses that appear on either page one or two of Google, Yahoo and MSN. If your website isn’t among them... then a large number of potential new customers are bering missed.

Q: How to fix this problem?
A: Search engine optimisation (SEO)

Search Engine Optimisation (SEO) is the process of preparing a web site to achieve good search engine rankings on the most trafficked search engines, such as Google. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

Search Engine Optimisation typically includes keyword research, competitive analysis, back end coding, website submissions and results reporting.

Why is SEO Important?
• Search Engines out perform all other media in driving visitors to websites
• 93% of users don’t look further than the first 2 pages of search results
• 33% of users believe companies found in the top search results are a major brand in their specific product/service category

Another option to consider is Search Engine Marketing (SEM) or Pay-Per-Click (PPC). Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate.

Stay tuned for more information shortly on our new SEO and PPC packages